E-Commerce websites

E-commerce design is judged by two audiences at once: people who want to enjoy browsing and people who want to buy in under a minute. The best online stores serve both.

Here the jury looks at product photography and how it is framed, the clarity of prices, sizes and delivery details, and how quickly a visitor gets from the home page to the cart. Editorial storytelling, lookbooks and motion are welcome when they lead to products rather than away from them. Checkout flows, filter behaviour on mobile and image loading speed weigh heavily in the usability and code scores.