Portfolio websites

A portfolio site has one job: make someone want to hire the person or studio behind it. The best ones say who they are in a single screen and then get out of the way of the work.

The jury looks for case studies that show process and not only finished shots, navigation that lets a recruiter reach a project in two clicks, and a personality in the type and motion that you would recognise again. Heavy WebGL intros earn points only when they load fast and say something about the maker. Contact details should never be more than one scroll away.