Fashion websites

Fashion websites live on the edge between commerce and art direction. They need the visual ambition of a campaign and the practicality of a shop.

The best fashion sites in this collection have a strong point of view in casting, photography, type and motion, and they let that identity carry through to product pages and checkout. The jury rewards lookbooks and campaigns that feel native to the web rather than copied from print, bold layouts that still work on small screens, and product details such as fabric, fit and sizing that are easy to find.