Startup websites

A startup website often has to explain a product that did not exist a year ago, to investors, early customers and future hires at the same time.

The best ones say what the company does in one sentence, show the real product early and make the next step obvious, whether that is a waitlist, a demo or a sign-up. The jury, including the Venture & Startups panel, looks for a clear story, honest claims, a brand that feels considered rather than templated, and a site that stays fast as the company grows.